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Market Survey and Research

Market survey is the primary source of getting consumers' feedback on the product and service offerings of the organization. It is an important requirement for initiating any successful business. The market survey is a tool through which we can minimize business risk. It can also help analyze information to finalize a business plan.

When senior executives are busy running the day-to-day business operations, it's easy to lose sight of what the customers or clients really want. And even when the company thinks that it has the right combination of products and services, things can change almost overnight with economic and cultural changes. In the business world, an untested idea is a bad idea. Before spending millions in designing, manufacturing and marketing a product, companies first have to figure out whether anyone even wants to buy it. That process is called market research and given its depth and technicality, companies have to outsource the task.

Market research is one of the key domains of ConNet as its consultants have been engaged in market research of consumer and industrial products for long.


ConNet Bangladesh

Market Survey
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